Content with Crappy

CrappyWhilst driving to a client meeting and discussing this and that yesterday my colleague made a comment which I thought worthy of expanding on. He said something along the lines of “it’s amazing how people are happy to have crap marketing”.

Of course this issue is a subjective one but never the less there are a number of issues that affect the quality of one’s marketing. Probably the most / biggest issue is simply one of cost but there are others, a few I’ve listed below:

  • Lack of discernment, i.e. not being able to tell good from bad.
  • Not willing to hand over the reigns to experts.
  • Won’t listen to advice (even if they do hand over the reigns)
  • Lack of desire to further the business, succession planning.
  • Out of touch
  • Lack of priority
  • You don’t know what you don’t know – ignorance.
  • Tried it ‘once’, it didn’t work.

The cost issue in itself can be caused by a number of sub issues:

  • Simply can’t afford it (can’t afford ‘not’ to do it in many cases)
  • Not willing to invest or take a risk
  • Waiting for a ‘good month’

Of course some of these arguably are caused by something from the previous list. At the end of the day it still boils down to the same thing, you have crappy branding / marketing whether it’s online or offline.

Get out what you put in (ROI)

I’m a big believer in getting out what I put in and the same goes for investing in your marketing. You are investing into the future of your business and your lively hood, not something to take lightly. Ultimately if you do it right then the ROI will far exceed the original investment.

There is of course the issue of being ripped off. Picking the right people to do the right thing is a blog post in itself and something I briefly touched on here on my If a job’s worth doing post but there are plenty of cowboys out there promising the earth and not delivering. That’s very sad when it happens and can set things back but no reason to carry on and be content with what you have.

I see people who are content with crappy all the time, some I/we can help some I/we can’t.

What are your thoughts on this? Have you seen people or businesses that are content with crappy? Have you spoken to them and what happened?



I love: Norfolk | Food | Cooking | Community | Speaking | Marketing | My Wife x | Great customer service & engagement | Running a business (or 2) | Humour

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