Tweetboard – Good idea, bad idea or ugly idea?

My attention was brought to a new widget about to be launched called Tweetboard. It basically allows you to embed your twitter stream into your website. Well that’s nothing new really. End of post? No….

On the site there’s some intro gumph and a video.  Reading through this it sounds fantastic and revolutionary. What I don’t get is that it is sold as something that IS a good idea regardless. Good design is a good idea regardless, good copy is a good idea regardless. This is not a good idea regardless.

Tweetboard is a fun and engaging micro-forum type application for your website.

Firstly Tweetboard is a widget that displays your twitter feed to the world, twitter is a micro blogging application not a micro-forum.

More importantly, I’m not sure about you but whenever I’ve visited a website with an embedded twitter feed I’ve seen something posted that would put me off using the business that the website is marketing. I’ve never really seen the appeal nor necessity in broadcasting one’s tweets on a business website.

If you are someone who is rather ‘vocal’ in what you say in your twitter stream then displaying it on something that is there to attract clients is probably not the best idea (still it seems some seem to think otherwise).

The other point is of course that not everyone uses twitter. If a non twitter user comes to your site they are only going to see your feed and judge you, not engage with you. It may even confuse them. A twitter button leading people off the site to your feed is much better because then viewing the feed is optional.

Another thing to consider is that as tweetboard sorts out the conversations then the tweets of those that follow you also become a potential liability!

Tweetboard also claims to ‘create a viral stream of Twitter traffic to your website‘. How so?

Anyone who is serious about using twitter will use the twitter home page or an App. They wont come to your website to check and send messages….will they? It’s theoretical and wishful thinking at best, a lie at worst. Most apps thread conversations, certainly hootsuite does so there’s no benefit in using tweetboard that isn’t available elsewhere.

There’s a pattern emerging here isn’t there, yes it’s basically proceed with caution and don’t dive in because its surrounded in hype.

I’m a firm believer that when it comes to social media then you have to be ‘on board’ but that doesn’t mean running round like a headless chicken and using every new site / app / widget /tool that comes along.

More information about Tweetboard can be found here

I do value your comments; please feel free to leave them below.


I love: Norfolk | Food | Cooking | Community | Speaking | Marketing | My Wife x | Great customer service & engagement | Running a business (or 2) | Humour

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