Why you’re not a social media expert revisitedAbout 18 months ago I wrote my first post about the dark world of social media experts. It was very popular and seemed to strike a chord with many folk but time has flown since then and to be honest nothing much has changed. However, I’ve been thinking once again about this subject and so I thought it a good time to revisit. In musical terms we always talk about the ‘difficult’...
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How to market your business on a shoestring budget – surgeryFSB North Norfolk branch host a marketing surgery for you to come along and ask a panel of marketing industry experts who can take questions on a wide range of marketing based services including: Traditional Marketing – Guerrilla Marketing – Website Design – Internet Marketing – Video Marketing Social Media (Facebook / Twitter / YouTube / Linked In + more) Copywriting –...
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Social media is dead, long live social media.I don’t know about you but I’m starting to get a little tired of hearing the phrase ‘social media’. I guess it’s helpful as an umbrella term but it’s over used and abused. Also I’m not entirely comfortable about the phrase itself. Here’s the thing. Since the moment that AOL disc came through the post I was most attracted by the connection and social...
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Preaching to the converted

In the world of Social Media why are so many so called experts marketing their expertise via the very channels that they claim they can teach you to master. Why are they preaching to the converted? You really don’t have to go far on twitter or facebook or linked in to find someone advertising their expert services to you. Now if the point of an expert is to pass their expertise to those that do...
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Bad workmen blame their tools

A bad workman always blames his tools the saying goes, and I agree. By my own admission I’ve done it enough times myself. Tools have changed No longer are they just a hammer or a chisel that craft and create things from wood and metal. We live in a digital age and so we have computers and keyboards and mice, they are the tools for many of us. However, beyond these tools we have a newer set...
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