How to market your business on a shoestring budget – surgeryFSB North Norfolk branch host a marketing surgery for you to come along and ask a panel of marketing industry experts who can take questions on a wide range of marketing based services including: Traditional Marketing – Guerrilla Marketing – Website Design – Internet Marketing – Video Marketing Social Media (Facebook / Twitter / YouTube / Linked In + more) Copywriting –...
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Culture Clash – Communicating to your audienceA couple of weeks back I took my wife to a meeting for artists to get involved with furnishing the new Cromer hospital with art installations. The room was pretty packed with 30 odd Artsits and someone from NHS giving a presentation. A similar project had already been successfully completed in the main hospital in Norwich, about 25 miles from Cromer (for you non locals reading this). There were...
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Why am I chasing you?

Have you ever found yourself seemingly chasing someone or a firm in order for you to give them your business? I know I have. On more than one occasion I’ve done research and contacted a company either by email or by phone and perhaps been promised a call back or received a email delivery notification and then I hear nothing. So I call again or write a reminder. I’m a patient guy, a...
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How to write a letter of complaintMost of my working life I’ve been involved in some sort of front line customer service role.  This of course involves dealing with the ups of praiseworthy customers and the downs of complaining ones (very rarely these days I have to say). There are 2 types of complaining customers. Those whose complaint is genuine and those that it is not. Often the latter will use aggression, anger,...
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Bad workmen blame their tools

A bad workman always blames his tools the saying goes, and I agree. By my own admission I’ve done it enough times myself. Tools have changed No longer are they just a hammer or a chisel that craft and create things from wood and metal. We live in a digital age and so we have computers and keyboards and mice, they are the tools for many of us. However, beyond these tools we have a newer set...
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