Engaging with your audience

A little story to start with.. 3 years ago an electrician was fitting safety devices in kitchens. The biggest complaint from kitchen owners was the length of time it took to install and thus the bill was higher and downtime longer. He thought he could solve that problem. Then of course maybe fitters would be unhappy about having to charge less and so he asked his peers, other fitters, what if any...
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I’ve been to many conferences and talks and I’d love to able to tell you about them (assuming you had the time) but I simply can’t because I can’t  remember them. The ones I can remember are the speakers that used a story to draw me in and capture me, engaging with my emotions and my soul. I’m sure you can think of similar situations? We all have stories and are...
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