Why you’re not a social media expert revisitedAbout 18 months ago I wrote my first post about the dark world of social media experts. It was very popular and seemed to strike a chord with many folk but time has flown since then and to be honest nothing much has changed. However, I’ve been thinking once again about this subject and so I thought it a good time to revisit. In musical terms we always talk about the ‘difficult’...
read more

Attitudes to Klout

I plan to write a few posts about Klout in the coming months but here’s a starter for ten. Observing the behaviour of tweeters I’ve come to the conclusion there are 4 types of attitudes to Klout amongst the users. There are: Those that truly believe that having the greatest Klout score is everything. Those that know it’s not ‘everything’ but act like group 1...
read more
EVENT – Old Fashioned Customer Service And Engagement In A Very Modern WorldWhether you’re a business owner, middle management or a customer facing shop assistant; engaging with your prospects, customers or service users is absolutely vital and now is integral with providing the best customer service that you can. This interactive talk, yes you will have to give some input too, should leave you pepped up to go and engage with your customers in a meaningful and...
read more
How not to use social media – exhibit a.I went to an event recently, rather than exhibiting I went to network, make contacts and catch up with some folk. I gained 2 valuable leads too which was great. While I was there I took the opportunity to listen to a couple of seminars about subjects that I already knew but I always think it’s good to listen to others talking about your subject as you can pick up things and it can teach you...
read more

Damp thinking from The Waterfront.

Damp thinking from The Waterfront.Picture it. The Waterfront (a local music venue) management team are meeting and the subject of marketing comes up. They need to get the current website sorted and someone comes up with the idea that they could launch a competition that in exchange for designing and building their new website the winner will get a year’s pass to all gigs and nightclub nights. “Genius!” the room...
read more

Engaging with your audience

A little story to start with.. 3 years ago an electrician was fitting safety devices in kitchens. The biggest complaint from kitchen owners was the length of time it took to install and thus the bill was higher and downtime longer. He thought he could solve that problem. Then of course maybe fitters would be unhappy about having to charge less and so he asked his peers, other fitters, what if any...
read more