Waitrose: The difference a brand can makeA couple of years ago I wrote an article about my observations of customer engagment at my local branch of Focus DIY. The branch closed just weeks after I wrote the article as the Focus group went under (not as a result of my article I may add). Just weeks ago Waitrose opened their new store having repurpsoed the same building that Focus once occupied. We all know where Waitrose sits in the...
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The Norfolk Show 2012

The Norfolk Show 2012Last year I wrote a post entitled The Not Norfolk Show based on my experience from working one day in the food hall at the show. My beef back then was that the hall was mostly filled with producers and commercial outfits selling goods produced far out of Norfolk. Having just gone back to read it it’s funny how I comment that next year I would definitely go back as a visitor. Who would of...
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It’s been a while…

It’s been a while…So it’s been a while since my last post. Have I got nothing to say? Nope (well yes), I keep thinking of no end of ideas of posts but it’s simply been a lack of time for various reasons I’ll detail below. Last month I thought to myself “Christmas is coming that’s a great time to catch up on blogging” or catch up on this or that and a whole number of things but...
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The Not Norfolk Show

The Not Norfolk ShowI was at the Royal Norfolk Show this year helping on a client’s stand in the food hall. It’s actually the first time I’ve been (for various reasons) but next year I definitely want to go along as a visitor. I had a long tiring day but learnt a lot and enjoyed it. Now maybe my view was some what unfairly biased by working in the food hall and not getting to see much outside but...
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Nurturing entrepreneurs

Nurturing entrepreneursA couple of weeks back I had the privilege of  being a mentor on a schools enterprise day working with a bunch of year 9′s (that’s 13 yr olds ). The idea was to come up with a new smoothie flavour and market it including branding, packaging design and strategy including competitor research. This is a complete day out for the youngsters from their regular lessons and for many of them...
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EVENT – Old Fashioned Customer Service And Engagement In A Very Modern WorldWhether you’re a business owner, middle management or a customer facing shop assistant; engaging with your prospects, customers or service users is absolutely vital and now is integral with providing the best customer service that you can. This interactive talk, yes you will have to give some input too, should leave you pepped up to go and engage with your customers in a meaningful and...
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