About 18 months ago I wrote my first post about the dark world of social media experts. It was very popular and seemed to strike a chord with many folk but time has flown since then and to be honest nothing much has changed. However, I’ve been thinking once again about this subject and so I thought it a good time to revisit. In musical terms we always talk about the ‘difficult’...
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If you’re a regular reader then you’ll know I spend a lot of time pointing out bad customer service and engagement so it’s only fair that I bring you good examples too. As a coffee snob I like to use the artisan coffee blenders EightPointNine whose great new service allows me to blend coffee just as I like it, name it, and then they post it to me. It was my father in...
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I was at the Royal Norfolk Show this year helping on a client’s stand in the food hall. It’s actually the first time I’ve been (for various reasons) but next year I definitely want to go along as a visitor. I had a long tiring day but learnt a lot and enjoyed it. Now maybe my view was some what unfairly biased by working in the food hall and not getting to see much outside but...
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I’ve been thinking today how powerful a single person is. At one end of the scale a single person can start a war and bring around peace or a single person can build a business empire and destroy it (Ratners). Then maybe at the other end of the scale a single person can choose to smile or be miserable and make or break someone’s day. The power of one is very powerful. In the world of...
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Last night I organised and chaired an event for the FSB here in north Norfolk. After a long spell of dropping numbers at events I was asked to come on board and give some fresh ‘young blood’ input into proceedings to attract people back to events. So working on the basis of ‘give them what they want’ my suggestion was a question and answer surgery type format around the...
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People are what it’s all about. We talk to, email, tweet, interact on-line and of course meet face to face with people. We form relationships and interact with people every day. I love meeting people and listening to them getting to know their stories. Learning how I can help them and knowing when I can’t of course. With the web 2.0 revolution I love the fact that people can connect and...
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