Content with Crappy

Content with CrappyWhilst driving to a client meeting and discussing this and that yesterday my colleague made a comment which I thought worthy of expanding on. He said something along the lines of “it’s amazing how people are happy to have crap marketing”. Of course this issue is a subjective one but never the less there are a number of issues that affect the quality of one’s marketing....
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It’s been a while…

It’s been a while…So it’s been a while since my last post. Have I got nothing to say? Nope (well yes), I keep thinking of no end of ideas of posts but it’s simply been a lack of time for various reasons I’ll detail below. Last month I thought to myself “Christmas is coming that’s a great time to catch up on blogging” or catch up on this or that and a whole number of things but...
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If a job’s worth doing…

If a job’s worth doing…My late father left many legacies. Some good, some not so but one thing he taught myself and my siblings was that if a job’s worth doing it’s worth doing well. Perfection was to be strived for. This blog post is about that subject and how many seem to not bother. By 13 I could not only fix a puncture I could service my bike, by 14 decorate my room and I could fix a car before I could...
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Nurturing entrepreneurs

Nurturing entrepreneursA couple of weeks back I had the privilege of  being a mentor on a schools enterprise day working with a bunch of year 9′s (that’s 13 yr olds ). The idea was to come up with a new smoothie flavour and market it including branding, packaging design and strategy including competitor research. This is a complete day out for the youngsters from their regular lessons and for many of them...
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The power of one

The power of oneI’ve been thinking today how powerful a single person is. At one end of the scale a single person can start a war and bring around peace or a single person can build a business empire and destroy it (Ratners). Then maybe at the other end of the scale a single person can choose to smile or be miserable and make or break someone’s day. The power of one is very powerful. In the world of...
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Belief – the 4th element?

Belief – the 4th element?In the film the 5th element we see Korben Dallas (played by Bruce Willis) chasing across space to collect 4 stones representing the 4 classic elements and then a 5th element, a women called Leeloo, which makes the other 4 ‘come alive’ in order to fire a weapon and ultimately save the planet. Know – Like – Trust we’re told are the 3 classic elements for people to do...
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