How not to use social media – exhibit a.I went to an event recently, rather than exhibiting I went to network, make contacts and catch up with some folk. I gained 2 valuable leads too which was great. While I was there I took the opportunity to listen to a couple of seminars about subjects that I already knew but I always think it’s good to listen to others talking about your subject as you can pick up things and it can teach you...
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Culture Clash – Communicating to your audienceA couple of weeks back I took my wife to a meeting for artists to get involved with furnishing the new Cromer hospital with art installations. The room was pretty packed with 30 odd Artsits and someone from NHS giving a presentation. A similar project had already been successfully completed in the main hospital in Norwich, about 25 miles from Cromer (for you non locals reading this). There were...
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Why am I chasing you?

Have you ever found yourself seemingly chasing someone or a firm in order for you to give them your business? I know I have. On more than one occasion I’ve done research and contacted a company either by email or by phone and perhaps been promised a call back or received a email delivery notification and then I hear nothing. So I call again or write a reminder. I’m a patient guy, a...
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Engaging with your audience

A little story to start with.. 3 years ago an electrician was fitting safety devices in kitchens. The biggest complaint from kitchen owners was the length of time it took to install and thus the bill was higher and downtime longer. He thought he could solve that problem. Then of course maybe fitters would be unhappy about having to charge less and so he asked his peers, other fitters, what if any...
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I’ve been to many conferences and talks and I’d love to able to tell you about them (assuming you had the time) but I simply can’t because I can’t  remember them. The ones I can remember are the speakers that used a story to draw me in and capture me, engaging with my emotions and my soul. I’m sure you can think of similar situations? We all have stories and are...
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Falling from grace

Occasionally things go wrong in life. Occasionally we take our eyes off the prize, we lose our focus or we’re tempted by other things and as a result things simply go wrong. As humans we’re quick to jump to conclusions, judge and jump on those who fall around us and more so when the individual has put themselves on a pedestal of good standing. In business you are expected to hold a...
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