About 18 months ago I wrote my first post about the dark world of social media experts. It was very popular and seemed to strike a chord with many folk but time has flown since then and to be honest nothing much has changed. However, I’ve been thinking once again about this subject and so I thought it a good time to revisit. In musical terms we always talk about the ‘difficult’...
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If you’re a regular reader then you’ll know I spend a lot of time pointing out bad customer service and engagement so it’s only fair that I bring you good examples too. As a coffee snob I like to use the artisan coffee blenders EightPointNine whose great new service allows me to blend coffee just as I like it, name it, and then they post it to me. It was my father in...
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I’ve been thinking today how powerful a single person is. At one end of the scale a single person can start a war and bring around peace or a single person can build a business empire and destroy it (Ratners). Then maybe at the other end of the scale a single person can choose to smile or be miserable and make or break someone’s day. The power of one is very powerful. In the world of...
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Last night I organised and chaired an event for the FSB here in north Norfolk. After a long spell of dropping numbers at events I was asked to come on board and give some fresh ‘young blood’ input into proceedings to attract people back to events. So working on the basis of ‘give them what they want’ my suggestion was a question and answer surgery type format around the...
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Whether you’re a business owner, middle management or a customer facing shop assistant; engaging with your prospects, customers or service users is absolutely vital and now is integral with providing the best customer service that you can. This interactive talk, yes you will have to give some input too, should leave you pepped up to go and engage with your customers in a meaningful and...
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On Saturday just gone we were taking a trip out down to Suffolk and on route popped into Focus DIY to pick up a can of wood stain to finish off the spring clean of our garden furniture. Probably excessive info but hey just setting the scene. So we went to go through the till and there as a bit of a queue and so as one does my eyes were wondering and I spotted a ‘comments’ box on the...
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