How not to use social media – exhibit a.I went to an event recently, rather than exhibiting I went to network, make contacts and catch up with some folk. I gained 2 valuable leads too which was great. While I was there I took the opportunity to listen to a couple of seminars about subjects that I already knew but I always think it’s good to listen to others talking about your subject as you can pick up things and it can teach you...
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How to market your business on a shoestring budget – surgeryFSB North Norfolk branch host a marketing surgery for you to come along and ask a panel of marketing industry experts who can take questions on a wide range of marketing based services including: Traditional Marketing – Guerrilla Marketing – Website Design – Internet Marketing – Video Marketing Social Media (Facebook / Twitter / YouTube / Linked In + more) Copywriting –...
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Damp thinking from The Waterfront.

Damp thinking from The Waterfront.Picture it. The Waterfront (a local music venue) management team are meeting and the subject of marketing comes up. They need to get the current website sorted and someone comes up with the idea that they could launch a competition that in exchange for designing and building their new website the winner will get a year’s pass to all gigs and nightclub nights. “Genius!” the room...
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Engaging with your audience

A little story to start with.. 3 years ago an electrician was fitting safety devices in kitchens. The biggest complaint from kitchen owners was the length of time it took to install and thus the bill was higher and downtime longer. He thought he could solve that problem. Then of course maybe fitters would be unhappy about having to charge less and so he asked his peers, other fitters, what if any...
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Falling from grace

Occasionally things go wrong in life. Occasionally we take our eyes off the prize, we lose our focus or we’re tempted by other things and as a result things simply go wrong. As humans we’re quick to jump to conclusions, judge and jump on those who fall around us and more so when the individual has put themselves on a pedestal of good standing. In business you are expected to hold a...
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Customer service died with my grandad.Popping into a local supermarket to pick up a pint of milk I skip to the self service checkout where a shop assistant stands surveying his self service checkout kingdom. A couple of beeps later I’m out of the shop and on the way to the car. I managed to walk into the store, over to the milk aisle, back to the checkouts, through them via self service and out of the store without a single...
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