Content with Crappy

Content with CrappyWhilst driving to a client meeting and discussing this and that yesterday my colleague made a comment which I thought worthy of expanding on. He said something along the lines of “it’s amazing how people are happy to have crap marketing”. Of course this issue is a subjective one but never the less there are a number of issues that affect the quality of one’s marketing....
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Ten out of ten from eight point nine.If you’re a regular reader then you’ll know I spend a lot of time pointing out bad customer service and engagement so it’s only fair that I bring you good examples too. As a coffee snob I like to use the artisan coffee blenders EightPointNine whose great new service allows me to blend coffee just as I like it, name it, and then they post it to me. It was my father in law’s...
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It’s been a while…

It’s been a while…So it’s been a while since my last post. Have I got nothing to say? Nope (well yes), I keep thinking of no end of ideas of posts but it’s simply been a lack of time for various reasons I’ll detail below. Last month I thought to myself “Christmas is coming that’s a great time to catch up on blogging” or catch up on this or that and a whole number of things but...
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Belief – the 4th element?

Belief – the 4th element?In the film the 5th element we see Korben Dallas (played by Bruce Willis) chasing across space to collect 4 stones representing the 4 classic elements and then a 5th element, a women called Leeloo, which makes the other 4 ‘come alive’ in order to fire a weapon and ultimately save the planet. Know – Like – Trust we’re told are the 3 classic elements for people to do...
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Get passionate about people

Get passionate about peoplePeople are what it’s all about. We talk to, email, tweet, interact on-line and of course meet face to face with people. We form relationships and interact with people every day. I love meeting people and listening to them getting to know their stories. Learning how I can help them and knowing when I can’t of course. With the web 2.0 revolution I love the fact that people can connect and...
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EVENT – Old Fashioned Customer Service And Engagement In A Very Modern WorldWhether you’re a business owner, middle management or a customer facing shop assistant; engaging with your prospects, customers or service users is absolutely vital and now is integral with providing the best customer service that you can. This interactive talk, yes you will have to give some input too, should leave you pepped up to go and engage with your customers in a meaningful and...
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