Why am I chasing you?

Have you ever found yourself seemingly chasing someone or a firm in order for you to give them your business? I know I have. On more than one occasion I’ve done research and contacted a company either by email or by phone and perhaps been promised a call back or received a email delivery notification and then I hear nothing. So I call again or write a reminder. I’m a patient guy, a...
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Engaging with your audience

A little story to start with.. 3 years ago an electrician was fitting safety devices in kitchens. The biggest complaint from kitchen owners was the length of time it took to install and thus the bill was higher and downtime longer. He thought he could solve that problem. Then of course maybe fitters would be unhappy about having to charge less and so he asked his peers, other fitters, what if any...
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You don’t deserve my custom

You don’t deserve my customSo I was on my way to Cambridge to record a radio interview about engagement and popped into ASDA to grab a sandwich on route (yeah yeah I know but it was quick and easy). Having chosen my selection I turn to the checkout, you know the one with the ciggies behind the counter. There were 3 assistants and I could see that 2 were predisposed seeing to some problem with the lottery machine. The third...
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I’ve been to many conferences and talks and I’d love to able to tell you about them (assuming you had the time) but I simply can’t because I can’t  remember them. The ones I can remember are the speakers that used a story to draw me in and capture me, engaging with my emotions and my soul. I’m sure you can think of similar situations? We all have stories and are...
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Why I don’t like you

Have you ever wondered why some people you just click with and others, well, you simply don’t? Some folk appear warm and some just rub you up the wrong way? I was coming home from a Business Club networking meeting in Norwich the other day and pondered on these very thoughts. It was the first meeting after the Christmas break and people were in high spirits and catching up with each other...
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Customer service died with my grandad.Popping into a local supermarket to pick up a pint of milk I skip to the self service checkout where a shop assistant stands surveying his self service checkout kingdom. A couple of beeps later I’m out of the shop and on the way to the car. I managed to walk into the store, over to the milk aisle, back to the checkouts, through them via self service and out of the store without a single...
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I’m personally responsible for 2 brands and partly responsible for a third. Of course to a degree it doesn’t matter how many brands you’re responsible for the same rules apply more or less.  Building that brand takes time, hard work, commitment, dedication & of course last but by no means least, passion. These brands are built on individual  passions I have for service, ...
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