Waitrose: The difference a brand can makeA couple of years ago I wrote an article about my observations of customer engagment at my local branch of Focus DIY. The branch closed just weeks after I wrote the article as the Focus group went under (not as a result of my article I may add). Just weeks ago Waitrose opened their new store having repurpsoed the same building that Focus once occupied. We all know where Waitrose sits in the...
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The Norfolk Show 2012

The Norfolk Show 2012Last year I wrote a post entitled The Not Norfolk Show based on my experience from working one day in the food hall at the show. My beef back then was that the hall was mostly filled with producers and commercial outfits selling goods produced far out of Norfolk. Having just gone back to read it it’s funny how I comment that next year I would definitely go back as a visitor. Who would of...
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Content with Crappy

Content with CrappyWhilst driving to a client meeting and discussing this and that yesterday my colleague made a comment which I thought worthy of expanding on. He said something along the lines of “it’s amazing how people are happy to have crap marketing”. Of course this issue is a subjective one but never the less there are a number of issues that affect the quality of one’s marketing....
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Why you’re not a social media expert revisitedAbout 18 months ago I wrote my first post about the dark world of social media experts. It was very popular and seemed to strike a chord with many folk but time has flown since then and to be honest nothing much has changed. However, I’ve been thinking once again about this subject and so I thought it a good time to revisit. In musical terms we always talk about the ‘difficult’...
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Ten out of ten from eight point nine.If you’re a regular reader then you’ll know I spend a lot of time pointing out bad customer service and engagement so it’s only fair that I bring you good examples too. As a coffee snob I like to use the artisan coffee blenders EightPointNine whose great new service allows me to blend coffee just as I like it, name it, and then they post it to me. It was my father in law’s...
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