Waitrose: The difference a brand can makeA couple of years ago I wrote an article about my observations of customer engagment at my local branch of Focus DIY. The branch closed just weeks after I wrote the article as the Focus group went under (not as a result of my article I may add). Just weeks ago Waitrose opened their new store having repurpsoed the same building that Focus once occupied. We all know where Waitrose sits in the...
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