It’s been a while…

So it’s been a while since my last post. Have I got nothing to say? Nope (well yes), I keep thinking of no end of ideas of posts but it’s simply been a lack of time for various reasons I’ll detail below.

Last month I thought to myself “Christmas is coming that’s a great time to catch up on blogging” or catch up on this or that and a whole number of things but then I thought “Hey it’s been a mad year I’m actually going to take a rest because 2012 is going to be even more mad”. So here I am, rested and ready to hit 2012 running.

So what happened in 2011? Well lots it seems but in the latter half we outgrew our home and had to move and that’s a small thing isn’t it? Both my wife and myself work from home we have 5 business interests between us not to mention private life goings ons.

So as you may know I like my food. It doesn’t show, I’m as skinny as a rake aren’t I? (if you know me you know that’s not true). I’m passionate, yes really passionate about locally produced food. That’s passion that’s put into action not a meaningless word mind!

So I got to hear about a fantastic local producer who was struggling to keep a business afloat. I bought him a coffee and we talked. This guy was passionate, really passionate about the stuff he makes and boy was it good stuff. His products were remarkable high end gold dust.

So one convo lead to another and I thought to myself “There’s no way this can go up the wall”. You can’t do everything, you can’t be good at everything and so with a good business backbone and good marketing this stuff will fly.

So I made an offer to get involved. I put funding and my marketing knowledge in the pot together with a third business partner with expertise in running deli shops leaving the master charcutier to just do what he’s best at, making fantastic products. The Norfolk Deli co was born and as they say ‘the rest is history’.

So I’ve been busy and 2012 looks like it’s going to be a stonker of a year. Yes it’s going to be tough out there. My prediction is if you think 2011 was tough you ‘aint seen nothing yet’ but if you’re in the high end market then you’re actually in the safest place. Competing on price in 2012 is a mug’s game without a doubt.

So once again sorry for the radio silence but I’ll back soon with some new blog posts and lots of stuff to chew over. Things are good. What have you been up to? What’s keeping you busy and what do you think about 2012? If you have any questions about my new venture then please do leave them below as well as any general comments. Love to hear from you.

Gary

I love: Norfolk | Food | Cooking | Community | Speaking | Marketing | My Wife x | Great customer service & engagement | Running a business (or 2) | Humour

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1 Comment

  1. Good luck with the new venture Gary, I’m sure it will be a great success (if you don’t eat all the profits!)

    We’ve had a similar experience, 2011 got busier and busier as the year went on and 2012 set to be the same. As you know we did the A-Z of Business Success series on the radio – thanks for your input – then we launched them as a free product as it was successful only because so many people like you contributed their time and expertise.

    On the back of that we’ve built a new six month intensive business development programme that will be launched very shortly and we’re continuing with our Steps to Success events with some great speakers lined up and they’ll all be available to everyone via our LinkedIn Group and our blog.

    I love and wholeheartedly agree with your comment about pricing. There will always be people in a race to the bottom but the high end of the market will always survive.

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