Attitudes to Klout

I plan to write a few posts about Klout in the coming months but here’s a starter for ten.

Observing the behaviour of tweeters I’ve come to the conclusion there are 4 types of attitudes to Klout amongst the users.

There are:

  1. Those that truly believe that having the greatest Klout score is everything.
  2. Those that know it’s not ‘everything’ but act like group 1 members.
  3. Those that know it’s meaningless, publicly confess they are not interested but keep a close eye on it anyway.
  4. Those that really truly don’t care.

Members of group 1 & 2 will vigorously uphold Klout as if it is the be all and end all and is a true reflection of their mastery of engagement and expertise. However only 1 really means it, 2 is just pretending.

Members of groups 3 & 4 will vigorously claim that Klout means jack however only 4 means it. 3 is too worried they maybe missing a trick.

Members of group 4 maybe in there for various reasons:

  • They’ve never heard of Klout and so ignorance is bliss
  • They are aware of Klout but believe it’s meaningless

Which group are you in? What are you thoughts about Klout?

It’s great to hear your thoughts and comments , please do leave them below.

Gary

I love: Norfolk | Food | Cooking | Community | Speaking | Marketing | My Wife x | Great customer service & engagement | Running a business (or 2) | Humour

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4 Comments

  1. I think you’ve missed a category that I can fit myself into.

    I think all the rating systems are “work in progress”.

    That said, I think that Klout et al is (are) far more meaningful than the rating systems for, for instance, printed press readership circulation, which in my context is what they supersede.

    I think they don’t deal in a finely enough tuned way to provide 100% confidence to the sensitive souls who seem to want to rely on them as a full on line character analysis, and I don’t think they ever will.

    What they do provide is a second level toolset for sorting wheat from chaff, which is a need in an evolving market place which is full of layabouts and vagabonds AND some so-called experts who are far from such.

    I like the approaches that Klout, Peerindex and others are developing to give me that insight and therefore declare myself on their side, with a current approval rating from me of 6/10.

    That’s my view.

    MJB

    • Thanks for your comment Mike.

      I see what you are saying here but isn’t that simply group 2, or possibly a subset there of?

      The mechanics of how these scoring systems work or indeed fail is something I’ve saved for another day as it is a big subject in itself.

  2. I’m firmly in the 4 category.
    To me saying that an algorithm that can be ‘gamed’ has any meaning is like saying that because your business in at the top of page one on Google it is also the best business in that category.
    All it really means is that you know how to game the system.
    For as long as there are bots with higher ratings than real people Klout and others like it will continue to be useless for all practical purposes other than vanity.
    There are a couple of interesting tests here:
    http://wewillraakyou.com/2010/12/klout-is-broken/
    http://alexbraunstein.com/2011/06/01/why-your-klout-score-is-meaningless/

  3. I was group 2 unless my influence on sharks waned, now I’m in a Klout wasteland. Is it really meant to be used for anything other than a bit of fun? Who takes their score as a serious measure of their influence?

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