How to market your business on a shoestring budget – surgeryFSB North Norfolk branch host a marketing surgery for you to come along and ask a panel of marketing industry experts who can take questions on a wide range of marketing based services including: Traditional Marketing – Guerrilla Marketing – Website Design – Internet Marketing – Video Marketing Social Media (Facebook / Twitter / YouTube / Linked In + more) Copywriting –...
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Culture Clash – Communicating to your audienceA couple of weeks back I took my wife to a meeting for artists to get involved with furnishing the new Cromer hospital with art installations. The room was pretty packed with 30 odd Artsits and someone from NHS giving a presentation. A similar project had already been successfully completed in the main hospital in Norwich, about 25 miles from Cromer (for you non locals reading this). There were...
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Damp thinking from The Waterfront.

Damp thinking from The Waterfront.Picture it. The Waterfront (a local music venue) management team are meeting and the subject of marketing comes up. They need to get the current website sorted and someone comes up with the idea that they could launch a competition that in exchange for designing and building their new website the winner will get a year’s pass to all gigs and nightclub nights. “Genius!” the room...
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Why am I chasing you?

Have you ever found yourself seemingly chasing someone or a firm in order for you to give them your business? I know I have. On more than one occasion I’ve done research and contacted a company either by email or by phone and perhaps been promised a call back or received a email delivery notification and then I hear nothing. So I call again or write a reminder. I’m a patient guy, a...
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Engaging with your audience

A little story to start with.. 3 years ago an electrician was fitting safety devices in kitchens. The biggest complaint from kitchen owners was the length of time it took to install and thus the bill was higher and downtime longer. He thought he could solve that problem. Then of course maybe fitters would be unhappy about having to charge less and so he asked his peers, other fitters, what if any...
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